I am in digital product business for a decent time and I have seen a-lot of changes in this market over the period of time. I have learnt this lesson in very hard way and I am going to share it with you.
When I started, competition in the market was very low. There are few of my competitors are working in same filed. But as the concept of digital products starts getting popular, many players are started getting in this game and this become red ocean. Means selling digital products are not easy as before.
It’s becoming hard day-by-day and my CPC of Facebook ads was shouting up & profit gots dumped…To gain my control I have implemented new marketing strategies and got some better results. I’m sharing some tips below which can help your digital product to boost up:-
#1. Update Your Digital Product
If you are selling same digital product or long time then I am sure that your revenue is in dark. One of my friend Naveen was generated over 2L+ from a single digital product in 2 months but recently he saw a massive downfall in his revenue. I suggested him to change his offer to new one. This helped him to stablise his ad spent and revenue.
#2. Stack Your Offer
I learnt this from very famous marketer Russell Brunon Founder of Clickfunnel. Stacking your offers means showing them greater value than they paying for, like example:-
If you are selling instagram course worth 1999/- then show them that they are getting hastags mastery course worth 499/- for free, collabration mastery guide for 999/- for free. I have used this stacking method in one of my sales page.
#2. Trend Never Last
This point is quite align with the first point i.e “Update Your Digital Product”. In my 1yr of experience, I can say that whole digital products industry depends on trends. For example:- A year back I saw reels bundles are new things and they are selling like crazy but gradually it going down.
Again ChatGPT comes in market, ChatGPT Prompts are started selling like crazy and after that Ai Reel Bundle shoots up. This things keep happening that’s why I have adviced you to keep updating your offer.